The Principles of Marketing course introduces students to the fundamental concepts and strategies used in marketing. It covers the core principles that guide marketing decisions, including market research, segmentation, targeting, positioning, the marketing mix (product, price, place, promotion), consumer behavior, and the role of marketing in society. The course prepares learners to understand how organizations create value for customers and build strong customer relationships in a competitive marketplace.
Objectives:
- To introduce the key concepts and functions of marketing.
- To develop an understanding of the marketing environment and its influence on decision-making.
- To explore consumer behavior and its implications for marketing strategies.
- To examine how organizations use the marketing mix to deliver value to target customers.
- To foster critical thinking about ethical and social issues in marketing.
Learning Outcomes:
- Define and explain fundamental marketing concepts and terminology.
- Analyze the marketing environment and identify its components.
- Understand the process of market segmentation, targeting, and positioning.
- Apply the 4Ps of marketing (product, price, place, promotion) in strategic planning.
- Examine consumer behavior and its impact on marketing decisions.
- Develop a basic marketing plan for a product or service.
- Critically assess ethical, social, and global considerations in marketing.
Course Code: MGT 1203
Credits: 15
Academic Year 2024-2025
- Teacher: content creator
Macroeconomics is the branch of economics that studies the behavior and performance of an economy as a whole. It focuses on aggregate indicators such as national income, gross domestic product (GDP), unemployment rates, inflation, economic growth, and fiscal and monetary policy. This course introduces students to the fundamental principles and models of macroeconomics, equipping them to analyze economic trends, government interventions, and the functioning of the global economy. Real-world examples are used to help students connect theory with practice in addressing issues like recession, inflation, and financial stability.
Objectives:
- Introduce fundamental concepts and tools used in macroeconomic analysis.
- Explain the functioning of national economies and their components.
- Examine the role of government policies in managing economic issues like inflation, unemployment, and growth.
- Explore how macroeconomic indicators are measured and interpreted.
- Develop critical thinking on contemporary economic issues at the local and international levels.
Learning Outcomes:
- Define and explain key macroeconomic concepts and indicators.
- Analyze how GDP, inflation, and unemployment are measured and interpreted.
- Evaluate the roles of fiscal and monetary policy in managing the economy.
- Understand how economic growth is achieved and sustained.
- Apply macroeconomic models to assess national and international economic issues.
Course Code: ECO 1202
Credits: 15
Academic Year 2024-2025
Lecturer: Christian BISANGABAGABO
- Teacher: content creator