Course Information
Course Name: Principles of Marketing
Course Code: MGT1203
Programme: Business Administration
Academic Year: 2025–2026
Course Lecturer: NELSON
Credits: 15
Level/Semester: Year I – Semester I
Delivery Mode: Face-to-face lectures, classroom discussions, case studies, presentations, practical activities, and Moodle support
Course Overview
This course introduces students to the fundamental concepts, principles, and practices of marketing in modern business organizations. It explores the marketing process, consumer behavior, market research, segmentation, targeting, positioning, product development, pricing strategies, distribution channels, promotion, and digital marketing. The course equips learners with the knowledge and skills required to understand customer needs and develop effective marketing strategies for business success.
Learning Objectives
Upon completion of this course, students should be able to:
- Understand the concepts, principles, and importance of marketing.
- Explain the role of marketing in business organizations.
- Analyze consumer behavior and market trends.
- Apply market segmentation, targeting, and positioning strategies.
- Understand the marketing mix and its application.
- Develop basic marketing plans and strategies.
- Recognize the role of digital marketing in modern business.
Learning Outcomes
By the end of the course, learners will be able to:
- Explain key marketing concepts and theories.
- Identify and analyze customer needs and market opportunities.
- Apply the marketing mix (Product, Price, Place, and Promotion) in business situations.
- Describe consumer decision-making processes.
- Develop basic marketing strategies for organizations.
- Evaluate marketing challenges and propose solutions.
- Understand ethical issues and social responsibility in marketing.
Prerequisites
- Basic English language proficiency.
- Introduction to Business Administration (recommended but not mandatory).
Learning Resources
- Lecturer's notes and handouts.
- Principles of Marketing textbooks.
- Marketing case studies.
- Academic journals and articles.
- Digital marketing resources.
- Moodle Learning Management System.
- Online educational resources and videos.
Learning Activities
- Interactive lectures.
- Group discussions.
- Case study analysis.
- Individual and group assignments.
- Marketing presentations.
- Practical marketing exercises.
- Moodle-based learning activities.
Assessment Methods
- Individual Assignments
- Group Projects
- Marketing Presentations
- Quizzes
- Continuous Assessment Tests (CATs)
- Midterm Examination
- Final Examination
Course Duration
15 Weeks
Lecturer Information
Name: Bizimungu
Email: ____________________
- Teacher: Yves mumararungu
Course Information
Course Name: Introduction to Business Law
Course Code:Â IBL1201
Programme: Business Administration
Academic Year: 2025–2026
Course Lecturer: Jackson
Credits: 10
Level/Semester: Year I – Semester I
Delivery Mode: Face-to-face lectures, classroom discussions, case studies, tutorials, and Moodle support
Course Overview
This course introduces students to the fundamental principles of business law and the legal environment in which businesses operate. It examines the sources of law, the legal system, contracts, agency, sale of goods, business organizations, employment law, consumer protection, intellectual property, and dispute resolution. The course equips learners with the legal knowledge necessary to recognize legal issues affecting business operations and to make informed business decisions in compliance with the law.
Learning Objectives
Upon completion of this course, students should be able to:
- Understand the nature and sources of business law.
- Explain the structure and functions of the legal system.
- Identify the essential elements of a valid contract.
- Understand the legal responsibilities of businesses and individuals.
- Apply legal principles to business situations.
- Recognize the importance of business ethics and legal compliance.
- Develop problem-solving skills using legal reasoning.
Learning Outcomes
By the end of the course, learners will be able to:
- Explain the role of law in business activities.
- Identify the major sources and branches of business law.
- Analyze the formation, performance, and termination of contracts.
- Apply legal principles to resolve common business disputes.
- Explain the legal framework governing business organizations.
- Demonstrate an understanding of employment and consumer protection laws.
- Evaluate legal and ethical issues affecting business operations.
Prerequisites
- Basic English language proficiency.
- No prior legal knowledge is required.
Learning Resources
- Lecturer's notes and handouts.
- Business Law textbooks.
- Relevant national laws and legal reference materials.
- Business law case studies.
- Academic journals and articles.
- Moodle Learning Management System.
- Online legal resources.
Learning Activities
- Interactive lectures.
- Case study analysis.
- Group discussions.
- Tutorials and practical exercises.
- Individual and group assignments.
- Classroom debates.
- Moodle-based learning activities.
Assessment Methods
- Individual Assignments
- Case Study Analysis
- Quizzes
- Continuous Assessment Tests (CATs)
- Midterm Examination
- Final Examination
Course Duration
15 Weeks
Lecturer Information
Name: Jackson
Email: ____________________
- Teacher: Emmanuel HABINSHUTI
Course Information
Course Name: Macroeconomics
Course Code:Â
Programme: Business Administration
Academic Year: 2025–2026
Course Lecturer: Dr.Moses
Credits: 15
Level/Semester: Year I – Semester II
Delivery Mode: Face-to-face lectures, tutorials, classroom discussions, case studies, and Moodle support
Course Overview
This course introduces students to the principles of macroeconomics and the functioning of the economy as a whole. It examines national income determination, inflation, unemployment, economic growth, fiscal and monetary policies, international trade, and the role of government in economic development. The course enables learners to analyze macroeconomic issues and understand how economic policies influence businesses, households, and national economies.
Learning Objectives
Upon completion of this course, students should be able to:
- Understand the fundamental concepts and principles of macroeconomics.
- Explain the determination of national income and economic growth.
- Analyze the causes and effects of inflation and unemployment.
- Understand the role of fiscal and monetary policies in economic stability.
- Examine international trade and globalization from a macroeconomic perspective.
- Apply macroeconomic concepts to business and public policy decisions.
- Develop analytical skills for interpreting economic indicators.
Learning Outcomes
By the end of the course, learners will be able to:
- Explain key macroeconomic concepts and theories.
- Analyze national income, inflation, unemployment, and economic growth.
- Evaluate the impact of fiscal and monetary policies on the economy.
- Interpret major macroeconomic indicators and reports.
- Assess the effects of international trade and globalization on economic development.
- Apply macroeconomic principles to business and policy decisions.
- Recommend appropriate economic measures to address macroeconomic challenges.
Prerequisites
- Microeconomics.
- Basic Mathematics skills.
- Basic English language proficiency.
Learning Resources
- Lecturer's notes and handouts.
- Macroeconomics textbooks.
- Economic journals and articles.
- National and international economic reports.
- Statistical publications and databases.
- Moodle Learning Management System.
- Online educational resources.
Learning Activities
- Interactive lectures.
- Tutorials and problem-solving exercises.
- Group discussions.
- Case study analysis.
- Individual and group assignments.
- Classroom presentations.
- Moodle-based learning activities.
Assessment Methods
- Individual Assignments
- Tutorials and Exercises
- Quizzes
- Continuous Assessment Tests (CATs)
- Midterm Examination
- Final Examination
Course Duration
15 Weeks
Lecturer Information
Name: Dr.Moses
Email: ____________________
- Teacher: content creator
Course Information
Course Name: Study Skills & ICT
Course Code: SIT 1201
Programme: Business AdministrationÂ
Academic Year: 2025–2026
Course Lecturer: Chebet
Credits: 10
Level/Semester: Year I – Semester I
Delivery Mode: Face-to-face lectures, practical computer laboratory sessions, and Moodle support
Course Overview
This course equips students with essential academic study skills and basic Information and Communication Technology (ICT) competencies required for success in higher education. It focuses on effective learning strategies, time management, note-taking, academic writing, research skills, communication, presentation techniques, digital literacy, computer applications, internet use, and online learning platforms. Students will develop the confidence to use ICT tools for academic and professional purposes while strengthening independent learning skills.
Learning Objectives
Upon completion of this course, students should be able to:
- Develop effective study and learning strategies.
- Improve academic reading, note-taking, and writing skills.
- Apply time management and examination preparation techniques.
- Demonstrate basic computer and digital literacy skills.
- Use Microsoft Office applications effectively.
- Access and evaluate information from online sources responsibly.
- Communicate professionally using ICT tools.
Learning Outcomes
By the end of the course, learners will be able to:
- Demonstrate effective study habits for academic success.
- Organize and manage their study time efficiently.
- Produce academic assignments using appropriate writing and referencing styles.
- Operate a computer and manage files effectively.
- Create professional documents, spreadsheets, and presentations using Microsoft Office.
- Use email, internet resources, and Moodle for academic purposes.
- Apply digital ethics, online safety, and responsible use of ICT.
Prerequisites
- Basic English communication skills.
- Basic computer awareness (recommended but not mandatory).
Learning Resources
- Lecturer's notes and handouts.
- Study Skills textbooks.
- ICT Fundamentals textbooks.
- Microsoft Office tutorials.
- Moodle Learning Management System.
- Academic journals and online educational resources.
Learning Activities
- Interactive lectures.
- Computer laboratory practical sessions.
- Individual and group assignments.
- Class discussions.
- Online learning activities through Moodle.
- Research and presentation exercises.
- Practical demonstrations.
Assessment Methods
- Individual Assignments
- Practical Computer Exercises
- Quizzes
- Continuous Assessment Tests (CATs)
- Midterm Examination
- Final Examination
Course Duration
15 Weeks
Weekly Course Content
| Week | Topic |
|---|---|
| 1 | Introduction to Study Skills and ICT |
| 2 | Goal Setting and Time Management |
| 3 | Effective Note-taking and Reading Strategies |
| 4 | Academic Writing and Avoiding Plagiarism |
| 5 | Communication and Presentation Skills |
| 6 | Introduction to Computers and Operating Systems |
| 7 | File and Folder Management |
| 8 | Microsoft Word |
| 9 | Microsoft Excel |
| 10 | Microsoft PowerPoint |
| 11 | Internet, Email, and Online Communication |
| 12 | Research Skills and Information Literacy |
| 13 | Moodle and E-learning Platforms |
| 14 | Cybersecurity, Digital Ethics, and Online Safety |
| 15 | Revision and Course Review |
Lecturer Information
Name: Chebet
Email: ____________________
- Teacher: Chebet Asumani
- Teacher: content creator