Filmmarketing and film distribution May 2026

Course Information

Course Name: Film Marketing and Film Distribution
Course Code: BFS2301
Programme: Bachelor of Film Making and Film Production
Academic Year: 2025–2026
Course Lecturer: Aisha UMURUTA
Credits: 15
Level/Semester: Year II, Trimester II
Delivery Mode: Face-to-face lectures with case studies, practical marketing projects, and media campaign development exercises

Welcome Message

Welcome to Film Marketing and Film Distribution.

This course introduces you to the commercial journey of a film—from production to audience. You will learn how films are promoted, positioned, and delivered across different markets using both traditional and digital distribution systems.

Through practical assignments and real-world case studies, you will develop the ability to design marketing strategies, create promotional materials, and understand how films generate revenue in today’s global film industry.

Lecturer: Aisha UMURUTA

Course Overview

Film Marketing and Film Distribution is a specialized course that introduces students to the commercial processes involved in promoting, selling, and delivering films to audiences across different platforms and markets. The course explores how films move from production to exhibition through strategic marketing, distribution channels, audience targeting, branding, and revenue generation.

Students learn how film marketing campaigns are designed, including trailers, posters, social media promotion, press releases, film festivals, and advertising strategies. The course also examines distribution models such as theatrical release, streaming platforms, television broadcasting, and digital distribution.

Emphasis is placed on understanding audience behavior, market segmentation, global film industries, and the role of distributors, producers, and exhibitors in the film value chain.

Learning Objectives

By the end of this course, students will be able to:

  • Understand the principles of film marketing and distribution.
  • Analyze the film distribution chain from production to audience.
  • Develop marketing strategies for films across different platforms.
  • Identify target audiences and apply market segmentation techniques.
  • Design promotional materials such as posters, trailers, and campaigns.
  • Understand the role of film festivals and premieres in marketing.
  • Compare traditional and digital distribution models.
  • Apply branding techniques to film products and studios.
  • Evaluate the impact of streaming platforms on the film industry.
  • Understand legal, financial, and contractual aspects of distribution.

Learning Outcomes

Upon successful completion of the course, students will be able to:

  • Explain how films are marketed and distributed globally.
  • Develop a basic film marketing plan for a selected project.
  • Identify and analyze target audiences for different film genres.
  • Create promotional content such as posters, teasers, and social media campaigns.
  • Describe the functions of film distributors and exhibitors.
  • Compare cinema release, streaming, and hybrid distribution models.
  • Analyze successful film marketing campaigns.
  • Apply branding and positioning strategies in film promotion.
  • Understand revenue streams in film distribution.
  • Present a complete film marketing and distribution proposal.

Assessment

Students will be assessed through:

  • Continuous Assignments
  • Quizzes
  • Film Marketing Project / Campaign Development
  • Case Study Analysis
  • Mid-Term Examination
  • Final Examination

Learning Resources

The following learning materials will support your studies:

  • Lecturer’s Notes
  • Film Marketing and Distribution Textbooks
  • Case Studies of Global Film Campaigns
  • Industry Reports on Film Distribution
  • Advertising and Branding Guides
  • Online Marketing and Media Resources
  • Film Festival and Industry Materials
  • Moodle Learning Materials

Discussion Forum

Students are encouraged to actively participate in classroom discussions and the Moodle discussion forum to:

  • Analyze real-world film marketing campaigns.
  • Share ideas for promotional strategies.
  • Discuss distribution trends in global cinema.
  • Collaborate on marketing project development.
  • Evaluate audience engagement strategies.

Course Duration

15 Weeks

ADAVANCED SOUND RECORDING FOR FILM

Course Information

Course Name: Advanced Sound Recording for Film
Course Code: BFS2301
Programme: Bachelor of Film Making and Film Production
Academic Year: 2025–2026
Course Lecturer: Valens NDAHINDURWA
Credits: 15
Level/Semester: Year II, Trimester II
Delivery Mode: Face-to-face lectures with intensive studio practice and field recording sessions

Welcome Message

Welcome to Advanced Sound Recording for Film.

This course develops your professional competence in capturing, managing, and refining high-quality sound for film production. Sound is treated as a core storytelling element equal to image, and you will learn how to achieve broadcast-level audio in both studio and on-location environments.

Through practical exercises and production-based training, you will strengthen your ability to handle complex sound recording situations in narrative films, documentaries, and broadcast media.

Lecturer: Valens NDAHINDURWA

Course Overview

This course provides comprehensive theoretical and practical knowledge of advanced sound recording for film production. It equips students with professional skills required to capture high-quality audio for narrative films, documentaries, and broadcast media. Sound is treated as a critical storytelling element equal to cinematography and editing.

Students will engage in advanced techniques of location sound recording, multi-microphone setups, sound mixing fundamentals, ambient sound design, dialogue clarity control, and synchronization workflows. The course also emphasizes problem-solving in challenging recording environments, including noise control and audio troubleshooting.

Learning Objectives

By the end of this course, students will be able to:

  • Apply advanced sound recording techniques for film and media production.
  • Capture high-quality dialogue and ambient sound in diverse environments.
  • Use professional audio recording equipment and multi-microphone setups.
  • Manage sound continuity and synchronization in film production.
  • Identify and solve common on-set audio challenges.
  • Understand basic principles of sound design and post-production workflow.
  • Apply industry standards for location sound recording.
  • Coordinate effectively with camera and production teams.
  • Ensure audio consistency across different shooting conditions.
  • Demonstrate professional sound monitoring and mixing practices.

Learning Outcomes

Upon successful completion of the course, students will be able to:

  • Record broadcast-quality audio for film productions.
  • Operate advanced sound recording equipment confidently in field and studio settings.
  • Capture synchronized dialogue, ambient sound, and effects accurately.
  • Apply techniques for noise reduction and sound clarity improvement.
  • Manage multi-channel audio recordings effectively.
  • Collaborate with production teams to ensure audio-visual synchronization.
  • Prepare audio materials for post-production workflows.
  • Demonstrate professional judgment in solving sound recording challenges.
  • Apply creative approaches to sound capture in storytelling.
  • Produce a complete professional sound recording portfolio.

Assessment

Students will be assessed through:

  • Continuous Assignments
  • Quizzes
  • Practical Sound Recording Exercises
  • Field Recording Projects
  • Mid-Term Examination
  • Final Practical Examination

Learning Resources

The following learning materials will support your studies:

  • Lecturer’s Notes
  • Advanced Sound Recording Textbooks
  • Audio Engineering Manuals
  • Field Recording Equipment Guides
  • Sound Design and Post-Production Tutorials
  • Industry Case Studies
  • Online Audio Production Resources
  • Moodle Learning Materials

Discussion Forum

Students are encouraged to actively participate in classroom discussions and the Moodle discussion forum to:

  • Share field recording experiences and challenges.
  • Discuss advanced audio techniques and equipment use.
  • Analyze sound in professional films.
  • Collaborate on practical recording assignments.
  • Exchange feedback on audio quality and workflow.

Course Duration

15 Weeks

Film Marketing and Distribution

Course Information

Course Name: Film Marketing and Distribution
Course Code: BFS2202
Programme: Bachelor of Film Making and Film Production
Academic Year: 2025–2026
Course Lecturer: Aisha UMURUTA
Credits: 10
Level/Semester: Year II, Trimester II
Delivery Mode: Face-to-face lectures with case studies, practical marketing projects, and distribution planning workshops

Welcome Message

Welcome to Film Marketing and Distribution.

This course introduces you to the principles, strategies, and practices involved in bringing films from production to audiences across local, regional, and international markets. You will learn how films are positioned, promoted, and distributed to maximize visibility, audience engagement, and revenue generation.

Through practical exercises and real-world case studies, you will develop the ability to design marketing campaigns and distribution strategies suitable for today’s evolving film industry.

Lecturer: Aisha UMURUTA

Course Overview

This course introduces learners to the principles, strategies, and practices of film marketing and distribution. It aims to provide an organized approach to the processes that bring films from production to audiences across local, regional, and international markets. Students will learn how films are positioned, promoted, and delivered to maximize visibility, audience reach, and revenue potential.

The course explores both traditional and modern distribution systems, including cinema exhibition, broadcast television, and digital streaming platforms, while also addressing current industry challenges such as piracy, censorship, and market competition.

Learning Outcomes

By the end of the module, learners will be able to:

  • Understand fundamental principles and strategies of film marketing and distribution.
  • Identify target audiences and design effective promotional campaigns using posters, trailers, and digital platforms.
  • Demonstrate knowledge of traditional and modern distribution channels, including cinema, broadcast, and streaming.
  • Apply creative, analytical, and communication skills to real-world film marketing projects.
  • Recognize challenges of film distribution such as piracy, censorship, and market competition.
  • Work collaboratively to develop and present a complete marketing and distribution plan for a film.

Assessment

Students will be assessed through:

  • Continuous Assignments
  • Quizzes
  • Marketing Campaign Project
  • Case Study Analysis
  • Mid-Term Examination
  • Final Examination

Learning Resources

The following learning materials will support your studies:

  • Lecturer’s Notes
  • Film Marketing and Distribution Textbooks
  • Case Studies of Film Campaigns
  • Industry Reports on Distribution Models
  • Digital Marketing and Media Resources
  • Film Festival and Distribution Guidelines
  • Online Learning Materials
  • Moodle Learning Platform

Discussion Forum

Students are encouraged to actively participate in classroom discussions and the Moodle forum to:

  • Analyze film marketing strategies.
  • Discuss distribution challenges in modern cinema.
  • Share ideas for promotional campaigns.
  • Collaborate on group marketing projects.
  • Evaluate real-world film industry case studies.

Course Duration

15 Weeks

Advanced Editing

Course Information

Course Name: Advanced Editing
Course Code: BFS2201
Programme: Bachelor of Film Making and Film Production
Academic Year: 2025–2026
Course Lecturer: HABINSHUTI EMMANUEL
Credits: 10
Level/Semester: Year II, Trimester II
Delivery Mode: Face-to-face lectures with practical editing lab sessions and multimedia post-production workshops

Welcome Message

Welcome to Advanced Editing.

This module is designed for students who already have a solid foundation in editing and are ready to refine and elevate their skills to a professional level. You will work with advanced editing techniques across text, audio, and video while learning how to enhance clarity, rhythm, and storytelling impact in multimedia production.

Through practical projects and hands-on software training, you will develop industry-ready editing skills applicable in film, media, journalism, and digital content creation.

Lecturer: HABINSHUTI EMMANUEL

Introduction / Course Overview

The Advanced Editing module is designed for students who have a solid foundation in editing and wish to refine their skills further. This module focuses on advanced techniques in structural editing, substantive editing, stylistic refinement, and multimedia content enhancement across various platforms.

Students will explore key aspects of editing, including:

  • In-depth structural and content editing for clarity, coherence, and logical flow.
  • Advanced grammar, syntax, and punctuation refinement to ensure accuracy.
  • Editing for multiple formats, including print, digital media, film, and audio.
  • Multimedia and video editing techniques, including pacing, sound correction, and visual enhancement.
  • Fact-checking, ethical considerations, and copyright laws in editing.

Through practical assignments, peer reviews, and real-world projects, students will develop expertise in polishing written and multimedia content to a professional standard. The course integrates industry-standard editing tools such as Adobe Premiere Pro, Final Cut Pro, Grammarly, and Adobe InDesign, preparing students for careers in publishing, journalism, media production, and digital content creation.

By the end of the module, students will be able to critically analyze content, enhance its impact, and produce high-quality, publication-ready materials for diverse media formats.

Course Objectives

By the end of this course, students will be able to:

  • Develop advanced editing skills across text, audio, and video formats.
  • Produce polished, professional-quality content for multiple media platforms.
  • Apply structural, stylistic, and substantive editing techniques effectively.
  • Use industry-standard editing software confidently.
  • Improve clarity, coherence, and impact of multimedia content.
  • Apply ethical standards, fact-checking, and copyright principles in editing.

Learning Outcomes

Upon successful completion of the course, students will be able to:

  • Demonstrate mastery of advanced editing techniques across multiple media types.
  • Edit text, audio, and video content for clarity, accuracy, and engagement.
  • Use professional editing software such as Adobe Premiere Pro, Final Cut Pro, Avid Media Composer, Pro Tools, and Adobe InDesign.
  • Analyze and improve content structure and narrative flow.
  • Apply grammar, syntax, and stylistic corrections at an advanced level.
  • Produce publication-ready and broadcast-quality content.
  • Demonstrate understanding of ethical and legal issues in editing.
  • Collaborate effectively in editing and post-production workflows.

Assessment

Students will be assessed through:

  • Continuous Assignments
  • Editing Exercises (Text, Audio, and Video)
  • Software-Based Practical Tests
  • Peer Review Workshops
  • Mid-Term Examination
  • Final Editing Portfolio Project

Learning Resources

The following learning materials will support your studies:

  • Lecturer’s Notes
  • Editing and Post-Production Textbooks
  • Software Tutorials (Adobe Premiere Pro, Final Cut Pro, Avid, Pro Tools)
  • Grammar and Style Guides
  • Film and Media Editing Case Studies
  • Online Editing Tutorials and Resources
  • Moodle Learning Materials

Discussion Forum

Students are encouraged to actively participate in classroom discussions and the Moodle discussion forum to:

  • Share editing techniques and workflows.
  • Review and critique peer work.
  • Discuss editing challenges and solutions.
  • Explore software tools and updates.
  • Collaborate on editing and post-production projects.

Course Duration

15 Weeks

PROJECT MANAGEMENT

Course Information

Course Name: Project Management
Course Code: 
Programme: Bachelor of Film Making and Film Production
Academic Year: 2025–2026
Course Lecturer: Innocent NSENGIYERA
Credits: 10
Level/Semester: Year II, Trimester II
Delivery Mode: Face-to-face lectures with case studies, group projects, and practical project planning workshops

Welcome Message

Welcome to Project Management.

This course introduces you to the principles and practices required to successfully plan, execute, and complete projects in professional environments. You will learn how to manage time, resources, teams, risks, and budgets while ensuring that project goals are achieved efficiently and effectively.

Through practical exercises, case studies, and group work, you will develop leadership, communication, and organizational skills essential for managing real-world projects in film, media, and other industries.

Lecturer: Innocent NSENGIYERA

Course Overview

This course provides a comprehensive introduction to the principles, methodologies, and best practices of project management. Students will learn how to initiate, plan, execute, monitor, and close projects effectively. The course covers key topics such as project lifecycle, scope management, scheduling, budgeting, risk management, stakeholder communication, and quality assurance.

Through case studies, practical exercises, and real-world applications, students will develop essential project management skills, including leadership, team collaboration, and problem-solving. The course also introduces widely used project management frameworks and methodologies such as Agile, Scrum, and Waterfall.

By the end of the course, students will be equipped with the knowledge and tools to manage projects successfully in various industries, ensuring efficiency, effectiveness, and alignment with organizational goals.

Learning Objectives

By the end of this course, students will be able to:

  • Understand fundamental concepts and terminology of project management.
  • Explore the phases of the project lifecycle and their interdependencies.
  • Plan, schedule, and budget projects effectively.
  • Manage project teams, stakeholders, and resources efficiently.
  • Apply project management tools and techniques (e.g., Gantt charts, critical path, Agile, PMBOK).
  • Understand risk management, quality control, and performance evaluation.
  • Develop leadership, communication, and problem-solving skills in project contexts.

Learning Outcomes

Upon successful completion of the course, students will be able to:

  • Explain key principles, terminology, and processes of project management.
  • Develop a comprehensive project plan including scope, schedule, and cost.
  • Apply project management tools to monitor progress and control resources.
  • Analyze project risks and implement mitigation strategies.
  • Manage communication and stakeholder engagement throughout the project lifecycle.
  • Demonstrate leadership and teamwork in managing projects.
  • Evaluate project outcomes based on quality, time, cost, and stakeholder satisfaction.
  • Use project management software such as Microsoft Project, Trello, and Asana for tracking and reporting.

Assessment

Students will be assessed through:

  • Continuous Assignments
  • Quizzes
  • Group Project Planning Exercises
  • Case Study Analysis
  • Mid-Term Examination
  • Final Project Submission and Presentation

Learning Resources

The following learning materials will support your studies:

  • Lecturer’s Notes
  • Project Management Textbooks (PMBOK-based references)
  • Case Studies on Real-World Projects
  • Project Management Software Tutorials
  • Online Resources on Agile and Scrum Methodologies
  • Articles on Leadership and Team Management
  • Moodle Learning Materials

Discussion Forum

Students are encouraged to actively participate in classroom discussions and the Moodle forum to:

  • Discuss project planning and execution strategies.
  • Share ideas for group project development.
  • Analyze real-world project case studies.
  • Collaborate on assignments and planning exercises.
  • Explore challenges in project management and propose solutions.

Course Duration

15 Weeks

Film Marketing & Distro.

Course Information

Course Name: Film Marketing & Distribution
Course Code: BFS2301
Programme: Bachelor of Film Making and Film Production
Academic Year: 2025–2026
Course Lecturer: Yannick MURANGIRA
Credits: [15
Level/Semester: Year II, Trimester II
Delivery Mode: Face-to-face lectures with case studies, marketing workshops, and practical distribution planning exercises

Welcome Message

Welcome to Film Marketing & Distribution.

This course introduces you to the essential principles and practices involved in promoting and distributing films to diverse audiences across multiple platforms. You will learn how films are strategically marketed, positioned, and delivered to maximize visibility, audience engagement, and revenue generation.

Through practical exercises and real-world case studies, you will develop skills in designing marketing campaigns and understanding distribution systems in the modern film industry.

Lecturer: Yannick MURANGIRA

Course Overview

Film Marketing & Distribution introduces learners to the principles, strategies, and practices of film marketing and distribution. It provides an organized approach to the processes that bring films from production to audiences across local, regional, and international markets.

Students will explore how films are promoted and distributed through traditional and digital channels, including cinemas, television broadcasting, streaming platforms, and online media. The course also examines audience targeting, branding, campaign development, and revenue generation within the film industry.

Emphasis is placed on understanding market behavior, distribution networks, and the roles of producers, distributors, and exhibitors in the film value chain.

Learning Objectives

By the end of this course, students will be able to:

  • Understand the fundamental principles of film marketing and distribution.
  • Identify target audiences and develop effective promotional strategies.
  • Design marketing materials such as posters, trailers, and digital campaigns.
  • Analyze traditional and modern film distribution channels.
  • Understand the role of film festivals, premieres, and media promotion.
  • Apply branding and positioning strategies to film projects.
  • Evaluate the impact of streaming platforms on the film industry.
  • Understand legal and financial aspects of distribution agreements.
  • Recognize challenges such as piracy and market competition.
  • Develop basic film marketing and distribution strategies.

Learning Outcomes

Upon successful completion of the course, students will be able to:

  • Explain how films are marketed and distributed across different platforms.
  • Develop a structured film marketing plan for a selected project.
  • Identify and analyze target audiences for various film genres.
  • Create promotional content including posters, trailers, and digital campaigns.
  • Compare cinema, television, and streaming distribution models.
  • Analyze real-world film marketing case studies.
  • Apply branding and promotional strategies in film marketing.
  • Understand revenue streams in film distribution.
  • Collaborate in developing marketing and distribution plans.
  • Present and defend a film marketing proposal professionally.

Assessment

Students will be assessed through:

  • Continuous Assignments
  • Quizzes
  • Marketing Campaign Project
  • Case Study Analysis
  • Mid-Term Examination
  • Final Examination

Learning Resources

  • Lecturer’s Notes
  • Film Marketing and Distribution Textbooks
  • Industry Case Studies
  • Digital Marketing Resources
  • Film Festival and Distribution Reports
  • Online Media and Branding Tutorials
  • Moodle Learning Materials

Discussion Forum

Students are encouraged to:

  • Discuss film promotion strategies
  • Analyze real marketing campaigns
  • Share creative promotional ideas
  • Work collaboratively on group projects
  • Evaluate film distribution trends

Course Duration

15 Weeks