This course introduces learners to the principles, strategies, and practices of film marketing and distribution. It aims to provide an organized approach to the processes that bring films from production to audiences across local, regional, and international markets. Students will learn how films are positioned, promoted, and delivered to maximize visibility, audience reach, and revenue potential.

LEARNING OUTCOMES

By the end of the Module, learners should be able to:

1. Understand the fundamental principles and strategies of film marketing and distribution.

2. Identify target audiences and design effective promotional campaigns using posters, trailers, and digital platforms.

3. Demonstrate knowledge of traditional and modern distribution channels, including cinema, broadcast, and streaming.

4. Apply creative, analytical, and communication skills to real-world film marketing projects.

5. Recognize the challenges of film distribution, such as piracy, censorship, and market competition.

6. Work collaboratively to develop and present a marketing and distribution plan for a film.

Course name: FILM MARKETING AND DISTRIBUTION

Course code: BFS2202

Lecturer: Aisha UMURUTA