COURSE REVIEW
Course Title:
Public Relations Production and Services
COURSE DESCRIPTION / REVIEW
Public Relations Production and Services is a practical course that introduces students to the principles, strategies, and techniques of managing communication between organizations and their publics. The course focuses on developing skills in creating and delivering effective public relations messages across different media platforms, including print, broadcast, digital, and corporate communication channels.
Students are trained in writing press releases, organizing media events, managing public perception, handling crisis communication, and producing corporate communication materials such as newsletters, speeches, brochures, and social media content. The course also emphasizes media relations, stakeholder engagement, branding, reputation management, and ethical communication practices.
Through hands-on projects and simulations, students gain experience in planning and executing public relations campaigns, managing communication during crises, and producing professional PR materials for organizations, institutions, and brands.
COURSE OBJECTIVES
By the end of this course, students should be able to:
- Explain the role and functions of public relations in organizations.
- Develop effective PR messages for different audiences and media.
- Write professional press releases, speeches, and corporate communications.
- Plan and manage public relations campaigns and events.
- Apply crisis communication strategies in organizational settings.
- Use digital media tools for public relations and brand communication.
- Analyze audience perception and media influence.
- Demonstrate ethical and professional standards in public relations practice.
LEARNING OUTCOMES
Upon successful completion of the course, students will be able to:
- Write clear and professional press releases and media statements.
- Design and implement public relations campaigns.
- Manage media relations and communication strategies.
- Develop communication materials for organizations and institutions.
- Respond effectively to communication crises.
- Use social media platforms for public relations activities.
- Evaluate the effectiveness of PR campaigns.
- Apply ethical principles in public communication.
Course code: BMAC 3103
- Teacher: Jean Baptiste HATEGEKIMANA
This course focuses on the skills and knowledge required to report accurately, fairly, and effectively on public institutions and issues that impact society. Students will learn how to cover government activities, political events, public policy, legal systems, and civic affairs at the local, national, and international levels. The course emphasizes investigative techniques, source development, interviewing public officials, and understanding documents such as budgets, laws, and public records. Through hands-on reporting assignments and newsroom simulations, students will gain real-world experience in holding power accountable and informing the public on matters of public interest.
Objectives:
- To develop students’ skills in reporting on government institutions, policies, and public interest issues.
- To understand the structure and functions of public institutions and how they impact daily life.
- To train students in researching, interpreting, and analyzing public documents such as budgets, laws, and court records.
- To cultivate ethical and responsible journalism practices in covering civic affairs.
- To strengthen students’ interviewing, writing, and investigative skills specific to public affairs topics.
Learning Outcomes:
- By the end of the course, students will be able to:
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Identify and report on key public affairs topics including governance, public policy, politics, and law.
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Analyze government documents and data to uncover relevant news stories.
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Demonstrate the ability to conduct informed interviews with public officials and stakeholders.
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Produce clear, accurate, and engaging news stories that inform the public about civic issues.
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Apply ethical standards and critical thinking in reporting sensitive or complex public matters.
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Evaluate the role of journalism in promoting transparency, accountability, and democracy.
Course Units:
- Unit 1: Introduction to Public Affairs Reporting
- Unit 2: Government Institutions and Policy Reporting
- Unit 3: Source Management and Ethics in Public Affairs
- Unit 4: Public Records and Data Analysis
- Unit 5: Covering Courts and Legal Proceedings
- Unit 6: Investigative Techniques in Public Affairs
- Unit 7: Multimedia Reporting for Public Affairs
- Unit 8: Case Studies and Practical Applications
Academic Year 2024-2025
Lecturer: Albert Fils NZAYURUGO
- Teacher: content creator
COURSE REVIEW
Course Title:
COURSE DESCRIPTION / REVIEW
Media Management is a practical and theoretical course that introduces students to the principles and practices of managing media organizations and media content production. The course focuses on how media institutions such as television, radio, newspapers, and digital platforms are planned, organized, staffed, directed, and controlled to ensure effective communication and profitability.
Students explore key areas including media operations, content scheduling, audience analysis, advertising and revenue models, media law and ethics, leadership in media organizations, and digital media management. The course also covers newsroom management, production workflows, resource allocation, and strategic decision-making in media enterprises.
Through case studies, simulations, and practical exercises, students gain hands-on experience in managing media production processes, coordinating teams, and making editorial and managerial decisions in a dynamic media environment.
COURSE OBJECTIVES
By the end of this course, students should be able to:
- Explain the structure and functions of media organizations.
- Apply management principles in media production environments.
- Plan and coordinate media content production processes.
- Manage media teams and newsroom operations effectively.
- Analyze audience behavior and media consumption trends.
- Develop media business and revenue strategies.
- Apply media laws, ethics, and professional standards.
- Use digital tools for media management and content distribution.
LEARNING OUTCOMES
Upon successful completion of the course, students will be able to:
- Manage media production workflows in different platforms.
- Organize and supervise media teams and projects.
- Develop programming schedules for radio and television.
- Apply management strategies in media organizations.
- Evaluate media performance using audience data.
- Design monetization strategies for media platforms.
- Ensure compliance with media ethics and regulations.
- Use digital media management systems effectively.
Credits: 8
- Teacher: Jean Baptiste HATEGEKIMANA