
This course provides a foundational understanding of the field of international relations (IR), focusing on the key theories, actors, institutions, and issues that shape global politics. It explores the historical development of the international system, the behavior of states and non-state actors, and the dynamics of war, peace, diplomacy, global governance, and international cooperation. Students will engage with both classical and contemporary perspectives, examining how global challenges such as conflict, security, human rights, trade, and climate change are addressed within the international arena.
Objectives:
- Understand the historical evolution of the international system and the development of IR as a discipline.
- Identify and critically evaluate the main theories of international relations (e.g., realism, liberalism, constructivism).
- Analyze the role of states, international organizations, and non-state actors in global politics.
- Examine key issues and challenges in contemporary international affairs.
- Foster critical thinking about global interdependence, cooperation, and conflict.
Learning Outcomes:
- Define and explain core concepts and theories in international relations.
- Distinguish between different schools of thought in IR and apply them to current global issues.
- Evaluate the influence of power, interests, norms, and institutions on international interactions.
- Assess the effectiveness of international organizations in managing global challenges.
- Demonstrate an understanding of how historical and contemporary events shape international politics today.
Course Code: BMAC 3101
Credits: 20
Academic Year 2024-2025
- Teacher: content creator
The Public Relations Production and Services course explores the planning, creation, and delivery of PR content and campaigns across various platforms. It focuses on how public relations professionals develop communication materials such as press releases, newsletters, speeches, brochures, multimedia content, and social media posts to build and maintain favorable relationships with the public, media, stakeholders, and clients. The course blends creative production techniques with strategic planning and service delivery to ensure messages are clear, consistent, and impactful. Emphasis is placed on audience analysis, brand alignment, media relations, and measuring communication effectiveness.
Objectives:
- To understand the role of PR production in image and reputation management.
- To learn the processes involved in creating professional PR content.
- To explore tools and platforms used for PR distribution and engagement.
- To build practical skills in writing, editing, and designing PR materials.
- To analyze case studies for evaluating effective PR service strategies.
Learning Outcomes:
- Identify the functions and goals of PR production and service delivery.
- Plan and execute PR communication strategies tailored to specific audiences.
- Produce various PR materials including press kits, social media content, and internal communication.
- Use digital tools and platforms for content distribution and audience engagement.
- Apply ethical and legal considerations in public relations production.
Course Code: BMAC 3103
Credits: 15
Academic Year 2024-2025
- Teacher: content creator

The Human Rights and Democracy course explores the historical, philosophical, legal, and political foundations of human rights and democratic governance. It examines the principles, institutions, and practices that protect individual freedoms and promote equality, justice, and participation in society. The course also analyzes contemporary challenges to human rights and democracy, including authoritarianism, discrimination, conflict, and globalization. Emphasis is placed on both international frameworks (like the Universal Declaration of Human Rights) and local applications in various political and cultural contexts.
Objectives:
- To understand the origins and evolution of human rights and democratic principles.
- To explore the role of national and international institutions in promoting and protecting rights.
- To examine the relationship between democracy, citizenship, and civic participation.
- To critically analyze global and local challenges to democracy and human rights.
- To encourage active engagement in democratic processes and advocacy for human rights.
Learning Outcomes:
- Define key concepts such as human rights, democracy, rule of law, and citizenship.
- Identify major human rights instruments and democratic institutions.
- Analyze the role of civil society, media, and government in upholding democratic values.
- Explain how human rights are protected and violated across different systems.
- Critically evaluate the strengths and weaknesses of democratic governance in practice.
- Promote respect, inclusion, and participation in civic life through informed action.
Course Code: BMAC 1205
Credits: 10
Lecturer: NYANYUKI ONSONGO
- Teacher: content creator
