EAUR E-Learning

This module covers:

• Fundamental terms in painting, including techniques, materials, color theory, and artistic styles.

• Essential graphic design vocabulary, focusing on composition, typography, digital tools, and printing processes.

• Historical and contemporary art movements, exploring their influence on painting and graphics.

• Technical and conceptual language used in critiques, exhibitions, and design discussions.

• Application of terminology in creative practice, enhancing students’ ability to describe, analyze, and develop artworks professionally.

By the end of this module, students will be able to effectively use painting and graphic design terminology, improving their ability to critique, interpret, and create visual compositions with clarity and confidence.

Course code: BIAD 1103 

Course credit: 10

Pre-requisites: None

Academic year: 2024-2025

Lecturer: 

By the end of this module, students should be able to:

1. Understand and define key terminologies used in painting and graphic design.

2. Identify and explain various painting techniques, materials, and artistic styles.

3. Recognize and apply essential graphic design concepts, including composition, typography, and digital tools.

4. Analyze historical and contemporary art movements and their influence on painting and graphic design.

5. Effectively use technical and conceptual language in art critiques, discussions, and professional settings.

6. Differentiate between traditional and digital painting techniques, understanding their respective terminologies.

7. Apply color theory and visual composition principles using the correct artistic vocabulary.

8. Describe and critique artworks using appropriate painting and graphic design terminology.

9. Develop a strong artistic communication skillset, enhancing their ability to articulate ideas and creative concepts.

10. Integrate learned terminologies into their practical and theoretical work, improving professional and academic engagement in the arts.

This module aims to equip students with the language and knowledge necessary for effective communication and analysis in painting and graphic design, enhancing their overall artistic and professional development.

By the end of this module, students will be able to:

1. Demonstrate a clear understanding of fundamental terminologies related to painting and graphic design.

2. Identify and describe different painting techniques, materials, and artistic styles using appropriate terminology.

3. Apply essential graphic design vocabulary in analyzing and creating visual compositions.

4. Analyze historical and contemporary art movements, articulating their impact on painting and graphic design.

5. Effectively communicate artistic concepts using precise and professional language in critiques and discussions.

6. Differentiate between traditional and digital painting techniques, understanding their respective terms and applications.

7. Utilize color theory and composition principles in painting and graphic design projects.

8. Critically evaluate artworks and design pieces, employing the correct artistic and technical language.

9. Develop well-structured critiques and written analyses using appropriate painting and graphic design terminology.

10. Integrate technical and conceptual vocabulary into their creative practice, enhancing their ability to articulate and refine their artistic vision.

This module ensures that students gain the linguistic and analytical skills necessary for professional growth in the fields of painting and graphic design.

Key areas of study include:

• Fundamentals of Photography – Camera operations, exposure, lighting, and composition techniques.
• Photography as an Art and Communication Tool – Understanding visual language and storytelling through images.
• Digital vs. Analog Photography – Differences in techniques, processing, and applications.
• Special Drawing Techniques – Perspective drawing, technical illustration, and artistic rendering.
• Visual Perception and Aesthetics – The role of color, texture, and contrast in photography and drawing.
• Photographic Editing and Enhancement – Basic principles of photo manipulation and retouching using software.

By the end of this module, learners will develop a strong theoretical understanding of photography and special drawing, enabling them to apply these skills in artistic, commercial, and media-related fields.

Course code: BIAD 1105 

Course credit: 10

Pre-requisites: None

Academic year: 2024-2025

Lecturer: 

By the end of this module, learners should be able to:

1. Understand the fundamental principles of photography, including composition, exposure, lighting, and camera functions.
2. Analyze the role of photography as an art form and a means of communication in various media industries.
3. Differentiate between analog and digital photography, understanding their processes, advantages, and limitations.
4. Apply key photography techniques to create visually compelling images with proper framing, depth, and contrast.
5. Explore special drawing techniques, including perspective drawing, technical illustration, and artistic rendering.
6. Examine the principles of visual perception and aesthetics in both photography and special drawing.
7. Develop skills in photographic editing and enhancement using digital tools and software.
8. Critically evaluate photographic and drawn works, considering artistic, technical, and conceptual aspects.
9. Understand the ethical considerations in photography and image manipulation, ensuring responsible use of visual media.
10. Integrate photography and drawing skills to create impactful visual compositions for artistic, commercial, or media purposes.

This module equips students with a strong theoretical and practical foundation in photography and special drawing, preparing them for careers in visual arts, media production, and design-related fields.

By the end of this module, learners will be able to:

1. Demonstrate a comprehensive understanding of photography principles, including lighting, composition, exposure, and camera operations.
2. Analyze and apply various photography techniques to capture visually appealing and technically sound images.
3. Differentiate between digital and analog photography, explaining their respective processes, advantages, and applications.
4. Use photography as a tool for storytelling and communication, effectively conveying emotions and messages through images.
5. Apply special drawing techniques, such as perspective drawing, shading, and technical illustration, to enhance visual representation.
6. Evaluate the role of aesthetics, color theory, and visual perception in both photography and special drawing.
7. Demonstrate proficiency in photo editing and image enhancement using industry-standard software.
8. Critically assess photographic and drawn works, considering artistic intent, technical execution, and conceptual depth.
9. Understand and apply ethical considerations in photography and image manipulation, ensuring responsible media practices.
10. Integrate photography and drawing skills to create compelling visual compositions for artistic, commercial, or media-related projects.

This module equips students with the necessary theoretical knowledge and practical skills to excel in photography, illustration, design, and other visual arts fields.