Strategic management in Tourism

 

LogoEast African University Rwanda

P. O. Box 179-Nyagatare, Rwanda

Email: infos@eaur.ac.rw

                                     Website: www.eaur.ac.rw

 

 


Strategic Management in Tourism and Hospitality

 

Module Code: BLTH3207

 

Level:  5           Semester:         2                          Credits:__10__ 

 

Lecturer: Dr Ernest Safari

 

Allocation of study and teaching hours See Notes of Guidance                                                              

Total student hours  100 Hours

Student

Hours

Staff

Hours

Lectures

30

30

Seminars/workshops

8

8

Practical classes/laboratory

6

3

Structured exercises

10

2

Set reading etc.

6

2

Self-directed study

16

4

Assignments – preparation and writing

12

4

Examination – revision and attendance

10

3

Consultation:

2

2

TOTAL

100

58

 

Brief description of aims and content

 

In order for the students to get knowledge regarding Strategic Management in Tourism and Hospitality, they will be exposed to the various strategic aspects in the hospitality and tourism environment, overview of the business strategy, key strategic concepts, defining the strategic mission, environmental influences, analysis of the environment, generic strategic alternatives, strategic choices, strategy implementation, strategy evaluation and control and the international dimension of strategy.

 

Learning Outcomes

 

Knowledge and Understanding

Having successfully completed the module, students should be able to demonstrate knowledge of:

LO1: Be knowledgeable about the overview of the business strategy and the key concepts entailed therein.

LO2: Be able to define the business set objectives. 

Cognitive/Intellectual skills/Application of Knowledge

Having successfully completed the module, students should be able to:

LO3: Apply the knowledge of the strategic management in today’s business environment. 

LO4: Formulate strategies, implement the strategies, evaluate and control of the strategies for the success of the business.

 

Communication/ICT/Numeracy/Analytic Techniques/Practical Skills

Having successfully completed the module, students should be able to:

LO5: Convey complex ideas of Cost Accounting in a well structured and coherent form

LO6: Use a range of forms of communication effectively in both familiar and new contexts

 

General transferable   skills

Having successfully completed the module, students should be able to:

Be able to work with little or no supervision.

Be able to work with others to achieve defined objectives

Be able to take responsibility for their own work.

Be able to take a leadership role in group work.

 

Learning and Teaching Strategy

Learning and teaching will be via lecturing demonstration; exhibition, Seminars/workshops, library research, Practical classes/laboratory, structured exercises, Set reading, Self-directed study, internship, Assignments, project and dual study and practical problem solving that will be learner-centered

 

Assessment Strategy

 

·         Practical group class work

·         Individual practical course work

·         Assignments and partial examination as well as the general exam.

Assessment Pattern

 

CATs

Weighting (%)

Learning Outcomes Covered

(i) Assignment 1

20

LO1& LO2

(ii) Assignment 2

20

LO3&LO4

(iii)Test 1

20

LO5 & LO6

 

 

 

Final exam

40

LO1, LO2, LO 3, LO4, LO5 & LO6.

TOTAL

100

 

 

 

 Strategy for feedback and student support during module

Each student is marked, mark post on the course Web on the university online Campus Platform, with immediate feedback (The direct contact with the student or contact through the online course platform);

Specimen examination papers and solution are made available.

 

 

 

 

 

 

 

 

 

.

Indicative content

 

WEEK

2025

DATE

Topics and Sub-topics to be covered

 

ACADEMIC PLANNING

1-4

Sept

TOPIC 1: An overview of Business Strategy, Meaning and   framework of Strategic Management, Key Concepts, Defining   Strategic   Direction,

Lecturer-Student centred approach: Direct brainstorming/ Lesson evaluation

1-4

Oct

TOPIC 2: Environmental Influences, Analysing the Organization, Generic Strategic Alternatives, Strategic Choices,

Lecturer-Student centred approach: Direct brainstorming/ Lesson evaluation/Assignment

1-4

Nov

TOPIC 3: Strategy Implementation, Strategy Evaluation and Control, The Internal and external Dimension of Strategy

Lecturer-Student centred approach: Direct brainstorming/ Lesson evaluation/Assignment

1

Dec

Unit recap and reflective report

Assessment/Unit course reflection

 

Indicative Resources

Moutinho, L. (Ed.). (2011). Strategic management in tourism. CABI.

Evans, N., Stonehouse, G., & Campbell, D. (2012). Strategic management for travel and tourism. Taylor & Francis.

Leiper, N. (2004). Tourism management (Vol. 455). Frenchs Forest: Pearson Education Australia.

Stamboulis, Y., & Skayannis, P. (2003). Innovation strategies and technology for experience-based tourism. Tourism management, 24(1), 35-43.

Murphy, P. E., & Murphy, A. E. (2004). Strategic management for tourism communities: Bridging the gaps (Vol. 16). Channel View Publications.

Buhalis, D. (2003). eTourism: Information technology for strategic tourism management. Pearson Education.

Markwick, M. C. (2000). Golf tourism development, stakeholders, differing discourses and alternative agendas: The case of Malta. Tourism Management, 21(5), 515-524.

Leiper, N. (2004). Tourism management (Vol. 455). Frenchs Forest: Pearson Education Australia.

 

 

 

 

 

Teaching/Technical Assistance

           

The EAUR library as well as projectors will be required for Computer Practices on the Presentations of various political indictors.

Computer requirements

A Person computer as well as a projector will be required, in class, during the face to face lectures. Various accounting software will be required for students in order to help them for practices

 

Lecturer’s contacts:

Phone: 0786056050

Email: ernestsafari2020@gmail.com


Tour operations and Management

 

LogoEast African University Rwanda

P. O. Box 179-Nyagatare, Rwanda

Email: infos@eaur.ac.rw

                                     Website: www.eaur.ac.rw

 

 


Module Code: BLTH 3201 : BBA

Module Title: Tour operating and Management

 

Level:  5           Semester:         2                          Credits:__10__     0788550389

0788891751

 

Lecturer: Dr Ernest Safari

 

Allocation of study and teaching hours See Notes of Guidance                                                              

Total student hours  100 Hours

Student

Hours

Staff

Hours

Lectures

30

30

Seminars/workshops

8

8

Practical classes/laboratory

6

3

Structured exercises

10

2

Set reading etc.

6

2

Self-directed study

16

4

Assignments – preparation and writing

12

4

Examination – revision and attendance

10

3

Consultation:

2

2

TOTAL

100

58

 

Brief description of aims and content

For students to be able to acquire knowledge regarding tourism operations and management, they will be introduced to national and international organizations responsible for tourism, management structures of different tourism organizations, Financing tourism organization, challenges of tourism organizations and many others.   

 

Learning Outcomes

 

Knowledge and Understanding

Having successfully completed the module, students should be able to demonstrate knowledge of:

LO1: Having an understanding of tourism organizations  

LO2: Being acquainted with Knowledge concerning the challenges of tourism organizations.  

Cognitive/Intellectual skills/Application of Knowledge

Having successfully completed the module, students should be able to:

LO3: Participate in the management of tourism organizations

LO4: Support the mobilization of resources for tourism organizations

Communication/ICT/Numeracy/Analytic Techniques/Practical Skills

Having successfully completed the module, students should be able to:

LO5: Convey complex ideas of Cost Accounting in a well structured and coherent form

LO6: Use a range of forms of communication effectively in both familiar and new contexts

 

General transferable   skills

Having successfully completed the module, students should be able to:

Be able to work with little or no supervision.

Be able to work with others to achieve defined objectives

Be able to take responsibility for their own work.

Be able to take a leadership role in group work.

Learning and Teaching Strategy

Learning and teaching will be via lecturing demonstration; exhibition, Seminars/workshops, library research, Practical classes/laboratory, structured exercises, Set reading, Self-directed study, internship, Assignments, project and dual study and practical problem solving that will be learner-centered

 

Assessment Strategy

·         Practical group class work

·         Individual practical course work

·         Assignments and partial examination as well as the general exam.

 

Assessment Pattern

 

CATs

Weighting (%)

Learning Outcomes Covered

(i) Assignment 1

20

LO1& LO2

(ii) Assignment 2

20

LO3&LO4

(iii)Test 1

20

LO5 & LO6

 

 

 

Final exam

40

LO1, LO2, LO 3, LO4, LO5 & LO6.

TOTAL

100

 

 

 

Strategy for feedback and student support during module

 

Each student is marked, mark post on the course Web on the university online Campus Platform, with immediate feedback (The direct contact with the student or contact through the online course platform); Specimen examination papers and solution are made available.

 Indicative content

 

WEEK

2025

DATE

Topics and Sub-topics to be covered

 

ACADEMIC PLANNING

1-4

Sept

TOPIC 1: Overview of tourism organizations at national and international levels, management structures of different tourism organizations- Public, Private and NGOs,

Lecturer-Student centred approach: Direct brainstorming/ Lesson evaluation

1-4

Oct

TOPIC 2: Community based tourism organizations, Comparative studies of ministries of tourism in developing and developed countries

Lecturer-Student centred approach: Direct brainstorming/ Lesson evaluation/Assignment

1-4

Nov

TOPIC 3: Financing tourism organization, Challenges of tourism organisation

 

Lecturer-Student centred approach: Direct brainstorming/ Lesson evaluation/Assignment

1

Dec

Unit recap and reflective report

Assessment/Unit course reflection

 

Indicative Resources

Callander, M., & Page, S. J. (2003). Managing risk in adventure tourism operations in New Zealand: a review of the legal case history and potential for litigation. Tourism Management, 24(1), 13-23.

Page, S., & Getz, D. (1997). The business of rural tourism: International perspectives. Cengage Learning EMEA.

Smith, S. L. (1994). The tourism product. Annals of tourism research, 21(3), 582-595.

Slack, N., Chambers, S., & Johnston, R. (2010). Operations management. Pearson Education.

Moutinho, L. (Ed.). (2011). Strategic management in tourism. CABI.

Becton, S., & Graetz, B. (2001). Small business—small minded? Training attitudes and needs of the tourism and hospitality industry. International Journal of Tourism Research, 3(2), 105-113.

Cioccio, L., & Michael, E. J. (2007). Hazard or disaster: Tourism management for the inevitable in Northeast Victoria. Tourism Management, 28(1), 1-11.

Getz, D. (1997). Event management & event tourism (pp. 212-215). New York: Cognizant Communication Corporation.

Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism management, 29(4), 609-623.

Bastakis, C., Buhalis, D., & Butler, R. (2004). The perception of small and medium sized tourism accommodation providers on the impacts of the tour operators’ power in Eastern Mediterranean. Tourism Management, 25(2), 151-170.

Page, S. J. (2014). Tourism management. Routledge.

Teaching/Technical Assistance

The EAUR library as well as projectors will be required for Computer Practices on the Presentations of various political indictors.

Computer requirements

A Person computer as well as a projector will be required, in class, during the face-to-face lectures. Various accounting software will be required for students to help them for practices.

Lecturer’s contacts:

Phone: 0786056050

Email: ernestsafari2020@gmail.com


RESEARCH METHODOLOGY

Research Methodology

Research methodology refers to the systematic approach used in conducting research, encompassing the techniques, strategies, and tools employed to collect, analyze, and interpret data. It ensures the reliability and validity of research findings by following structured procedures. Research methodology includes qualitative and quantitative methods, experimental design, data collection techniques, ethical considerations, and statistical analysis.

Objectives:

  1. To understand the fundamental principles of research methodology.
  2. To identify various research designs and approaches.
  3. To develop skills in data collection and analysis.
  4. To apply ethical considerations in research.
  5. To enhance critical thinking and problem-solving abilities in research.
  6. To formulate and structure research questions, hypotheses, and objectives effectively.
  7. To utilize appropriate statistical and analytical tools for data interpretation. 

Learning Outcomes:

By the end of the course/module, learners will be able to:

  1. Differentiate between qualitative and quantitative research methods.
  2. Design and implement a structured research study.
  3. Develop research proposals with clear objectives and methodology.
  4. Apply appropriate data collection and analysis techniques.
  5. Evaluate research findings critically and draw valid conclusions.
  6. Demonstrate an understanding of ethical issues in research.
  7. Communicate research findings effectively through reports and presentations.


Academic year 2024-2025

Lecturer: Dr. MBONIMANA Gamariel