The Business Plan course equips learners with the knowledge and practical skills to conceptualize, design, and present a comprehensive business plan. It covers the fundamental components of planning, including market research, business model development, financial forecasting, risk analysis, and strategic planning. The course emphasizes both entrepreneurial thinking and practical application to enable learners to develop actionable plans for new ventures or to expand existing businesses.
Objectives
- Understand the purpose and importance of business planning in entrepreneurship and corporate settings.
- Analyze business opportunities and assess market viability.
- Develop strategic, operational, and financial components of a business plan.
- Apply tools for market research, competitor analysis, and risk management.
- Create and present a professional, investor-ready business plan.
- Strengthen problem-solving, analytical, and decision-making skills in a business context.
Learning Outcomes
- Identify and evaluate viable business ideas using structured frameworks.
- Conduct market and industry analysis to inform business strategies.
- Design business models tailored to customer needs and competitive advantage.
- Prepare detailed financial projections including budgets, cash flows, and profitability analysis.
- Demonstrate awareness of potential risks and propose mitigation strategies.
- Communicate business ideas effectively through written plans and oral presentations.
- Apply entrepreneurial mindset and creativity in planning sustainable ventures.
Academic Year 2024-2025
Lecturer: Peter Kasaija
- Teacher: content creator