Course Information
Course Name: Travel and Tour Operations Management
Course Code: BLTH 2402
Programme: Bachelor of Hospitality and Tourism Management
Academic Year: 2025–2026
Course Lecturer: ____________________
Credits: 15
Level/Semester: Year II, Semester III
Delivery Mode: Face-to-face lectures, practical sessions, educational field visits, and Moodle support
Course Overview
This course introduces learners to the principles and practices of travel and tour operations management within the tourism industry. It provides an understanding of the organization and management of travel agencies and tour operating companies, with emphasis on tour planning, itinerary development, travel documentation, reservation systems, transportation, customer service, destination management, and sustainable tourism practices. The course also examines tour packaging, costing, marketing, risk management, and the application of technology in travel operations. Students will develop practical skills required to plan, organize, market, and manage travel and tour services efficiently.
Learning Objectives
- Understand the principles and structure of travel and tour operations.
- Identify the roles and functions of travel agencies and tour operators.
- Develop tour itineraries and travel packages.
- Apply reservation systems and travel documentation procedures.
- Understand customer service, marketing, and sustainable tourism practices in travel operations.
Learning Outcomes
By the end of the course, learners will be able to:
- Explain the concepts and functions of travel and tour operations management.
- Describe the roles of travel agencies, tour operators, and other tourism stakeholders.
- Design and cost travel itineraries and tour packages.
- Demonstrate knowledge of reservation systems and travel documentation.
- Apply effective customer service and communication skills in travel operations.
- Analyze challenges affecting travel and tour businesses and recommend appropriate solutions.
- Evaluate sustainable tourism practices in travel and tour management.
Prerequisites
- Introduction to Hospitality and Tourism
- Basic English Communication Skills
Learning Resources
- Lecture notes and handouts
- Travel and Tourism Management textbooks
- Tour operation manuals
- Case studies on travel agencies and tour operators
- Videos on travel planning and destination management
- Online tourism journals and articles
- Reservation system demonstrations
Learning Activities
- Interactive lectures
- Case studies and group discussions
- Tour itinerary development exercises
- Travel package costing workshops
- Role plays on travel consultancy and customer service
- Educational field visits to travel agencies and tourism organizations
- Practical demonstrations
- Assignments and presentations
Assessment Methods
- Assignments
- Quizzes
- Continuous Assessment Tests (CATs)
- Midterm Examination
- Final Examination
Course Duration
15 Weeks
Lecturer Information
Name: ____________________
Email: ____________________
- Teacher: Dominique NZABANDORA
Course Information
Course Name: Tourism and Hospitality Sales and Marketing
Course Code: BLTH 2401
Programme: Bachelor of Hospitality and Tourism Management
Academic Year: 2025–2026
Course Lecturer: ____________________
Credits: 15
Level/Semester: Year II, Semester II
Delivery Mode: Face-to-face lectures, practical sessions, case studies, field visits, and Moodle support
Course Overview
This course introduces learners to the principles and practices of sales and marketing in the tourism and hospitality industry. It provides an understanding of marketing concepts, consumer behavior, market research, sales techniques, digital marketing, branding, customer relationship management, pricing strategies, promotional activities, and distribution channels. The course also explores marketing planning, service quality, destination marketing, hospitality sales management, and the use of technology in promoting tourism and hospitality products and services. Emphasis is placed on developing practical skills for attracting customers, increasing sales, and enhancing customer satisfaction in a competitive global tourism market.
Learning Objectives
- Understand the principles and concepts of tourism and hospitality marketing.
- Identify effective sales strategies used in the tourism and hospitality industry.
- Apply marketing principles to tourism and hospitality products and services.
- Develop marketing plans and promotional campaigns.
- Understand customer relationship management and digital marketing techniques.
Learning Outcomes
By the end of the course, learners will be able to:
- Explain the concepts and importance of sales and marketing in tourism and hospitality.
- Analyze consumer behavior and market trends in the tourism industry.
- Develop marketing strategies for tourism destinations and hospitality businesses.
- Apply sales techniques to promote tourism and hospitality products and services.
- Design promotional campaigns using traditional and digital marketing tools.
- Demonstrate customer relationship management skills to improve customer satisfaction and loyalty.
- Evaluate marketing challenges in the tourism and hospitality industry and recommend appropriate solutions.
Prerequisites
- Introduction to Hospitality and Tourism
- Basic English Communication Skills
Learning Resources
- Lecture notes and handouts
- Tourism and Hospitality Marketing textbooks
- Hospitality industry case studies
- Marketing research reports
- Videos on tourism marketing and sales
- Online tourism and hospitality journals
- Digital marketing tools and resources
Learning Activities
- Interactive lectures
- Case studies and group discussions
- Marketing plan development
- Sales role plays and simulations
- Field visits to hotels, tourism organizations, and travel agencies
- Practical demonstrations
- Group projects
- Assignments and presentations
Assessment Methods
- Assignments
- Quizzes
- Continuous Assessment Tests (CATs)
- Midterm Examination
- Final Examination
Course Duration
15 Weeks
Lecturer Information
Name: ____________________
Email: ____________________
- Teacher: UWAYO Pacifique
- Teacher: Ananie NSENGUMUREMYI
Course Information
Course Name: Entrepreneurship Development Skills
Course Code: CENT 1201
Programme: Bachelor of Hospitality and Tourism Management
Academic Year: 2025–2026
Course Lecturer: ____________________
Credits: 15
Level/Semester: Year II, Semester IIIÂ
Delivery Mode: Face-to-face lectures, practical sessions, business simulations, field visits, and Moodle support
Course Overview
This course introduces learners to the principles and practices of entrepreneurship and enterprise development. It equips students with the knowledge, skills, and attitudes required to identify business opportunities, develop innovative ideas, establish, manage, and grow successful enterprises. The course covers entrepreneurial characteristics, creativity and innovation, opportunity identification, feasibility studies, business planning, marketing, financial management, resource mobilization, legal and regulatory requirements, business ethics, risk management, and enterprise growth strategies. Emphasis is placed on developing entrepreneurial competencies that enable learners to create employment opportunities, contribute to economic development, and promote innovation in the hospitality and tourism industry.
Learning Objectives
- Understand the concepts and importance of entrepreneurship development.
- Identify and evaluate viable business opportunities.
- Develop entrepreneurial thinking, creativity, and innovation skills.
- Prepare and present a comprehensive business plan.
- Understand the processes involved in starting, managing, and growing a business enterprise.
Learning Outcomes
By the end of the course, learners will be able to:
- Explain the principles and importance of entrepreneurship development.
- Identify and assess business opportunities within the hospitality and tourism sector.
- Develop innovative business ideas that respond to market needs.
- Conduct feasibility studies and prepare business plans.
- Apply marketing, financial, and operational management principles in enterprise development.
- Analyze business risks and recommend appropriate mitigation strategies.
- Demonstrate entrepreneurial leadership, ethical business practices, and effective teamwork.
Prerequisites
- Introduction to Business
- Basic English Communication Skills
Learning Resources
- Lecture notes and handouts
- Entrepreneurship and Small Business Management textbooks
- Business plan templates
- Case studies of successful entrepreneurs
- Videos on entrepreneurship and innovation
- Online entrepreneurship journals and articles
- Government and business development publications
Learning Activities
- Interactive lectures
- Group discussions and case studies
- Business idea generation workshops
- Business plan preparation
- Business simulations
- Guest lectures from entrepreneurs
- Field visits to business enterprises
- Assignments and presentations
Assessment Methods
- Assignments
- Quizzes
- Continuous Assessment Tests (CATs)
- Midterm Examination
- Final Examination
Course Duration
15 Weeks
Lecturer Information
Name: ____________________
Email: ____________________
- Teacher: content creator
