This course introduces students to the principles and practices of sales and marketing within the tourism and hospitality industry. It focuses on how businesses attract, satisfy, and retain customers through effective marketing strategies and sales techniques. Learners will understand how to promote tourism products and services in a competitive market.
Objectives
- Understand the principles of marketing and sales in tourism and hospitality
- Identify customer needs and market trends
- Develop effective marketing strategies and promotional plans
- Apply sales techniques to attract and retain customers
- Use digital tools and platforms for marketing purposes
Learning Outcomes
- Analyze tourism and hospitality markets and customer behavior
- Design and implement marketing campaigns
- Demonstrate effective sales and communication skills
- Promote tourism products using traditional and digital channels
- Evaluate the success of marketing and sales strategies
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: LTHM 005
Credits: 15
Period: 4 Months
Pre-requisite: None
Level: 7
- Teacher: Dr Moses BAIKIRIZE
Objectives
- Understand the role of sales and marketing in tourism and hospitality
- Identify target markets and customer needs
- Develop marketing and promotional strategies
- Apply effective sales techniques and communication skills
- Use digital platforms for marketing and customer engagement
Learning Outcomes
- Analyze customer behavior and market trends
- Design marketing plans for tourism and hospitality businesses
- Promote services using both traditional and digital methods
- Demonstrate effective selling and negotiation skills
- Evaluate the performance of marketing and sales strategies
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: BLTH 2401
Credits: 15
Period: 4 Months
Pre-requisite: None
Level: 7
Lecturer: UWAYO Pacifique
- Teacher: UWAYO Pacifique
This module introduces students to the fundamental principles, processes, and tools of project management. It provides a practical framework for initiating, planning, executing, monitoring, controlling, and closing projects. Students will explore project life cycles, stakeholder management, budgeting, scheduling, risk management, and performance evaluation. Emphasis is placed on teamwork, leadership, communication, and ethical decision-making in project environments. Through practical exercises, students will learn how to manage projects effectively to achieve strategic goals and ensure successful outcomes.
Objectives
- Understand the fundamentals of project management
- Plan and organize project activities effectively
- Manage time, cost, and resources efficiently
- Identify and manage project risks
- Communicate and collaborate with project teams
Learning Outcomes
- Develop a basic project plan with clear objectives and timelines
- Apply project management tools and techniques
- Monitor and evaluate project progress
- Solve problems and manage risks during project execution
- Successfully complete and present a project
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: BLTH 2204
Credits: 15
Period: 4 Months
Pre-requisite: None
Level: 7
Lecturer: Ananie NSENGUMUREMYI
- Teacher: Ananie NSENGUMUREMYI
In order for students to acquire knowledge and skills regarding food and nutrition, they will be exposed to components of a balanced meal and planning a meal for different groups of people, e.g., the sick, pregnant mothers, lactating mothers, those recovering, and others.
Objectives
- Understand the basic principles of food science and nutrition
- Identify different nutrients and their functions in the body
- Explain the process of digestion and metabolism
- Apply food safety and hygiene practices
- Promote healthy eating habits and balanced diets
Learning Outcomes
- Describe the composition and nutritional value of different foods
- Analyze the role of nutrients in maintaining health
- Apply safe food handling and preparation techniques
- Make informed dietary choices based on nutritional knowledge
- Evaluate the relationship between diet and health
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: BLTH 2401
Credits: 15
Period: 4 Months
Pre-requisite: None
Level: 7
Lecturer: Dr. Joseph RUTAGANIRA
- Teacher: Dr. Joseph RUTAGANIRA
Travel and Tour Operations Management provides learners with an in-depth understanding of how travel agencies and tour operations function within the tourism industry. The course covers the planning, marketing, coordination, and delivery of tour packages and travel services. Students learn about the structure of travel agencies, itinerary design, costing, reservations, supplier relationships, and customer service. Emphasis is also placed on sustainable tourism practices, legal and ethical issues, and the use of technology in travel operations.
Objectives:
- Understand the organization and roles of travel and tour operators in the tourism sector.
- Plan and develop tour packages, including logistics, pricing, and promotion.
- Manage travel reservations, ticketing, and supplier coordination.
- Analyze tourism markets and develop marketing strategies for travel products.
- Apply knowledge of travel regulations, insurance, and ethical responsibilities.
- Use modern booking systems and digital tools in travel management.
- Promote sustainable and responsible tourism practices through tour design.
Learning Outcomes:
- Define key terms and functions within travel and tour operations.
- Distinguish between types of tour operators and their business models.
- Design customized travel itineraries and calculate tour costs.
- Handle bookings, cancellations, and changes in travel arrangements efficiently.
- Evaluate the importance of customer service and complaint resolution in travel businesses.
- Apply legal and ethical standards in managing domestic and international tours.
- Utilize technology for efficient travel planning, documentation, and communication.
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: BLTH 2402
Credits: 10
Period: 4 Months
Pre-requisite: None
Level: 7
- Teacher: content creator
The Tour Guiding Techniques course trains learners in the essential skills and professional conduct required to lead, inform, and entertain tourists. The course covers communication strategies, group management, cultural sensitivity, storytelling, emergency handling, and ethical behavior. It prepares students to plan itineraries, deliver commentary, handle client expectations, and represent destinations professionally. The course combines theory with practical fieldwork to produce confident, knowledgeable, and adaptable tour guides.
Objectives:
- Understand the role and responsibilities of a professional tour guide.
- Develop effective communication and presentation skills.
- Learn how to prepare and conduct guided tours.
- Manage group dynamics and difficult tourist behavior.
- Apply safety, first aid, and emergency response techniques.
- Foster cultural awareness and responsible tourism.
- Master ethical standards and customer care in tour guiding.
Learning Outcomes:
- Explain the functions and qualities of a successful tour guide.
- Plan and deliver engaging and informative tours.
- Adapt guiding style based on group type, size, and expectations.
- Demonstrate confident public speaking and storytelling skills.
- Handle logistical challenges, emergencies, and tourist complaints professionally.
- Promote sustainable tourism and local culture respectfully.
- Evaluate tour performance using feedback and self-assessment.
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: BLTH 2101
Credits: 10
Period: 4 Months
Pre-requisite: None
Level: 7
- Teacher: content creator
An Entrepreneurship Development Skills course equips learners with the knowledge and abilities needed to start, manage, and grow a successful business. It covers essential topics like opportunity identification, business planning, financial management, marketing strategies, leadership, innovation, and risk management. The course emphasizes practical skills such as problem-solving, critical thinking, and decision-making, while fostering creativity, resilience, and a growth mindset. Through case studies, simulations, and real-world projects, participants gain hands-on experience and confidence to navigate entrepreneurial challenges and seize opportunities in dynamic markets.
Objectives:
- To develop an entrepreneurial mindset and innovative thinking.
- To equip learners with the skills needed to identify business opportunities and create viable business plans.
- To build competence in managing financial, marketing, and operational aspects of a business.
- To enhance leadership, communication, and strategic decision-making skills.
- To foster resilience, problem-solving abilities, and risk management strategies in business environments.
- Understand key concepts and principles of entrepreneurship and business development.
- Identify and evaluate potential business opportunities and market needs.
- Create a comprehensive business plan, including marketing, financial, and operational strategies.
- Demonstrate effective leadership, teamwork, and communication in a business setting.
- Apply critical thinking and problem-solving skills to overcome entrepreneurial challenges.
- Exhibit an understanding of ethical, legal, and social responsibilities in entrepreneurship.
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: BLTH
Credits: 10
Period: 4 Months
Pre-requisite: None
Level: 7
Lecturer: Prof. Callixte KABERA
📧: drCallixteKabera03@gmail.com
- Teacher: content creator
This course is designed to introduce students to the history and culture of Rwanda and its people. It exposes students to Rwandan culture and heritage tourism as a product. The students are also introduced to the field of marketing of cultural and heritage tourism and examining the ways in which such a product may be sustained and developed to grow the local and national economy.
Objectives
- Understand the key aspects of Rwandan culture and heritage
- Explain the role of culture in tourism development
- Identify cultural tourism products and attractions in Rwanda
- Promote cultural preservation and sustainable tourism practices
- Engage respectfully and responsibly with local communities
Learning Outcomes:
Having successfully completed the module, students should be able to demonstrate knowledge of:
- The availale cultural attractions in Rwanda
- Apply knowledge to inventory and analysis of available cultural attractions in Rwanda.
- The importance of Rwandese culture in promoting tourism in Rwanda
- Impacts of cultural tourism
- Problems affecting tourism and possible solutions in Rwanda
- Sustainable cultural tourism
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: BLTH 2303
Credits: 10
Period: 4 Months
Pre-requisite: None
Level: 7
Lecturer: Josephone GATSINZI
- Teacher: Josephine GATSINZI
Statistics is the science of collecting, analyzing, interpreting, and presenting data. It is broadly divided into descriptive statistics, which summarizes data using measures like mean, median, and standard deviation, and inferential statistics, which draws conclusions about a population based on sample data through methods such as hypothesis testing and confidence intervals. Key concepts include types of data (categorical vs. numerical), probability and distributions (e.g., normal, binomial), sampling methods, correlation and regression analysis, and the Central Limit Theorem. Tools like t-tests, chi-square tests, and ANOVA are used to test hypotheses and analyze variability across data sets. Statistics is fundamental in research, decision-making, and understanding real-world phenomena through data.
Objectives:
- To introduce fundamental concepts and methods of statistics.
- To develop the ability to collect, organize, and summarize data effectively.
- To build skills in applying probability theory to statistical inference.
- To enable critical interpretation and communication of statistical results.
- To provide hands-on experience using statistical tools and software.
Learning Outcomes:
- Distinguish between different types of data and scales of measurement.
- Compute and interpret descriptive statistics (mean, median, variance, etc.).
- Construct and analyze graphical representations of data (histograms, boxplots, etc.).
- Apply probability rules and distributions to real-world problems.
- Use sampling methods and understand the Central Limit Theorem.
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: BLTH
Credits: 10
Period: 4 Months
Pre-requisite: None
Level: 7
Lecturer: Dr. Denys UWIMPUHWE
- Teacher: content creator
World Travel and Tour Guiding is a comprehensive module that introduces students to the global patterns of travel, fundamentals of world geography for tourism, and the principles and practices of professional tour guiding. The module explores how global tourism flows operate, the major world destinations and attractions, cultural and environmental considerations in international travel, and the roles, responsibilities, and ethics governing tour guides.
Students gain knowledge of destination geography, travel motivators, tourist behaviour, special interest travel, and the operational aspects of guiding. Practical skills in itinerary planning, briefing techniques, tourist safety, group handling, interpretation skills, and customer care are also developed. The module prepares learners for careers in tour operations, destination management, guiding services, and international tourism planning.
Objectives
- Explain the global patterns of world travel, international tourism flows, and major world destinations.
- Analyze the key factors that influence international travel, including geography, culture, politics, climate, accessibility, and global tourism trends.
- Describe the professional roles, responsibilities, ethics, and standards expected of tour guides in the global tourism industry.
- Apply practical skills in tour guiding, including commentary delivery, customer service, safety management, and group handling techniques.
- Develop effective tour itineraries aligned with client needs, destination characteristics, and tourism product components.
- Evaluate the challenges and opportunities in world travel, including risks, barriers, sustainability issues, and tourism impacts.
- Demonstrate communication, leadership, and interpretive skills essential for guiding tourists of diverse origins.
Learning Outcomes
- Identify and locate major tourist-generating regions, world attractions, and key global travel routes.
- Interpret destination characteristics such as geographical, cultural, social, and environmental relevant for international travel and guiding.
- Prepare and present accurate, engaging, and destination-appropriate commentary for diverse tourism groups.
- Design clear, feasible, and well-structured tour itineraries for domestic and international tourism markets.
- Demonstrate professional guiding behaviour, including ethical conduct, safety awareness, and crisis-response techniques.
- Assess risks, constraints, and barriers that affect world travel, and recommend appropriate mitigation strategies.
- Apply principles of customer care and cross-cultural communication in meeting tourist expectations and managing group dynamics.
- Use essential tour guiding tools like maps, scripts,
checklists, digital tools to support travel planning and guiding operations.
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: BBAD
Credits: 15
Period: 4 Months
Pre-requisite: None
Level: 7
Lecturer: Pacific TURATSINZE
- Teacher: Pacific TURATSINZE