Music Video Production

The Music Video Production course provides an introduction to the creative and technical processes involved in producing music videos. It gives learners an understanding of how ideas are developed, transformed into visual stories, and executed through planning, filming, and editing. The course emphasizes creativity, teamwork, and industry practices, preparing learners to create visually engaging music videos that complement music and communicate artistic messages effectively.

Objectives: 

  • Understand the complete music video production process
  • Develop creative concepts and visual storytelling ideas
  • Apply basic camera, lighting, and composition techniques
  • Plan and manage pre-production activities effectively
  • Direct artists and coordinate production crews
  • Synchronize visuals accurately with music
  • Use video editing tools for post-production

Learning Outcomes:

  • Demonstrate understanding of the stages of music video production
  • Develop and present creative concepts and storyboards
  • Operate cameras and lighting equipment for music video shoots
  • Apply effective directing techniques when working with artists
  • Record and synchronize visuals accurately with music
  • Edit music videos using appropriate post-production software
  • Apply basic color correction and visual effects


Academic Year 2025-2026

Lecturer: Franklyne Manono

MULTIMEDIA ADVERTISING

Multimedia Advertising is a course that introduces learners to the principles, techniques, and tools used in designing, creating, and implementing advertising campaigns across multiple media platforms. The course emphasizes creativity, strategic communication, and technical proficiency by combining traditional advertising concepts with digital media, such as social media, web, mobile applications, video, graphics, and interactive platforms. Students learn how to integrate various multimedia elements to craft compelling and persuasive advertising messages tailored to specific audiences.

Objectives

  • Understand the role of advertising in marketing and brand communication.
  • Explore the use of multimedia tools (graphics, video, audio, animation, interactive media) in advertising.
  • Develop creative and strategic advertising campaigns across digital and traditional platforms.
  • Gain practical skills in multimedia software for producing advertising content.
  • Analyze consumer behavior and tailor messages effectively to target audiences.
  • Evaluate the effectiveness of multimedia advertising campaigns using appropriate metrics.

Learning Outcomes

  • Explain the principles and strategies of multimedia advertising.
  • Design and produce creative advertising content using digital tools.
  • Integrate multiple media elements (text, audio, video, animation, graphics) in advertisements.
  • Apply audience research to develop effective advertising strategies.
  • Demonstrate proficiency in software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects) or equivalent tools.
  • Critically assess the impact of multimedia advertising campaigns on brand awareness, consumer behavior, and sales.
  • Create a portfolio of multimedia advertising projects showcasing creativity and technical ability.


Course Code: BFS 3103

Credits: 20

Academic Year 2024-2025

Lecturer: Franklin MUDULIA

MULTIMEDIA ADVETISING

This module introduces students to the principles, strategies, and practical applications of multimedia in advertising. It explores how different media platforms such as broadcast, digital, and social media are integrated to create impactful advertising campaigns. Emphasis is placed on the use of visual communication, graphic design, photography, video, audio, and interactive media tools to deliver persuasive advertising messages.

Students will learn how to analyze target audiences, craft effective advertising content, and apply multimedia technologies such as Adobe Photoshop, Illustrator, Premiere Pro, and After Effects in campaign development. The course combines theoretical foundations with hands-on practice, enabling students to conceptualize, design, and execute multimedia advertising projects that meet industry standards.

By the end of this module, students will be able to:

  • Understand the role and significance of multimedia in modern advertising.

  • Apply advertising theories and strategies to multimedia campaign design.

  • Use creative and technical skills to produce advertising materials for diverse platforms.

  • Critically evaluate the effectiveness of multimedia advertising campaigns.

  • Develop a complete advertising project from concept to final presentation.


MUSIC VIDEO PRODUCTION

This course provides students with a comprehensive introduction to the creative and technical processes involved in producing professional music videos. From concept development and storyboarding to filming, editing, and post-production, students will explore the full production pipeline. The course covers visual storytelling, camera work, lighting, directing performers, and syncing visuals to music. Emphasis is placed on both artistic vision and industry-standard techniques, preparing learners to create compelling and original music videos. Students will gain hands-on experience with production equipment and editing software, culminating in the creation of their own music video project.

Objectives: 

  1. To introduce students to the fundamentals of music video production from concept to final cut.

  2. To develop skills in visual storytelling, shot planning, and directing within a musical context.

  3. To provide hands-on experience with cameras, lighting, editing software, and production tools.

  4. To explore creative and technical approaches to syncing visuals with music.

  5. To encourage original artistic expression while adhering to professional production standards.


Learning Outcomes: 

  1. Explain the stages of music video production, including pre-production, production, and post-production.

  2. Develop a creative concept and storyboard for a music video that aligns with a chosen song or genre.

  3. Operate cameras, lighting, and audio equipment appropriate for music video shoots.

  4. Direct performers and manage a production team during a video shoot.

  5. Edit and synchronize footage with music, using industry-standard editing software.

  6. Analyze and critique music videos based on visual style, narrative, and technical quality.

  7. Produce a complete music video project demonstrating creative and technical proficiency.


Academic Year 2024-2025
Lecturer: Simon MUTUNGA
E-mail: mutungathefilmaker@gmail.com

Film Lighting II

Description:

This module builds upon the fundamentals of film lighting, focusing on advanced lighting techniques, equipment, and creative applications in cinematic production. Students will explore the artistic and technical aspects of lighting, learning how to shape mood, enhance storytelling, and achieve professional visual aesthetics.

Key topics include three-point lighting, high-key and low-key lighting, color temperature, lighting for different genres, and the use of natural and artificial light sources. The course also covers specialized lighting setups for various shooting environments, including studios, outdoor locations, and green screen productions.

Through hands-on practice, students will gain experience in operating advanced lighting equipment such as LED panels, HMIs, Fresnel lights, and modifiers like diffusers, gels, and reflectors. They will also develop problem-solving skills for managing on-set lighting challenges, exposure control, and cinematographic effects.

By the end of this module, learners will have the technical expertise and creative confidence to design and execute professional lighting setups for films, television, and digital media production.

Course code: BFS 3101

Course credit: 10

Pre-requisites: None

Academic year: 2024-2025

Lecturer: Fiston Kevin Ntwali 

Course Objectives:

By the end of this module, learners should be able to:

  1. Understand advanced lighting principles and their impact on visual storytelling in film production.
  2. Analyze different lighting styles and techniques, such as high-key, low-key, chiaroscuro, and motivated lighting.
  3. Operate and manipulate professional lighting equipment, including Fresnel lights, HMIs, LED panels, and practical sources.
  4. Apply color theory and color temperature adjustments using gels, filters, and digital tools to achieve desired moods and effects.
  5. Design and execute complex lighting setups for different genres, locations, and production requirements.
  6. Utilize lighting modifiers such as diffusers, reflectors, flags, and softboxes to shape and control light intensity and quality.
  7. Adapt lighting techniques for different environments, including studio setups, outdoor shoots, and green screen productions.
  8. Collaborate effectively with cinematographers and directors to achieve a cohesive visual style.
  9. Troubleshoot common lighting challenges, such as overexposure, harsh shadows, and flickering light sources.
  10. Ensure safe and efficient handling of lighting equipment, following industry standards and best practices.

This module equips learners with the technical skills and creative insights necessary to enhance cinematic visuals through professional lighting design and execution.

Course Learning Outcomes:

Upon successful completion of this module, learners will be able to:

  1. Demonstrate an advanced understanding of lighting principles and their impact on film aesthetics and storytelling.
  2. Analyze and apply different lighting techniques, such as three-point lighting, high-key, low-key, and motivated lighting.
  3. Operate professional lighting equipment including Fresnel lights, HMIs, LED panels, and softboxes.
  4. Control light quality and intensity using modifiers like diffusers, reflectors, flags, and bounce boards.
  5. Adjust color temperature and lighting tones using gels, filters, and digital color correction techniques.
  6. Set up complex lighting arrangements for various shooting conditions, including indoor, outdoor, and green screen environments.
  7. Solve common lighting challenges such as unwanted shadows, overexposure, and flickering.
  8. Collaborate with cinematographers, directors, and other crew members to achieve a cohesive visual style.
  9. Apply creative lighting techniques to enhance mood and atmosphere in different film genres.
  10. Follow industry safety standards for handling and setting up lighting equipment efficiently.

By mastering these skills, learners will be prepared to design and execute professional lighting setups for film, television, and digital media production.


Digital Studio Recording & Sound Design

INTRODUCTION

The Digital Studio Recording & Sound Design course introduces students to the fundamental principles and techniques of audio recording, editing, mixing, and sound design in a digital environment. This course explores the essential tools and software used in modern recording studios, including Digital Audio Workstations (DAWs), microphones, mixers, and sound processing techniques.

Students will learn about the science of sound, signal flow, and the creative process behind crafting high-quality audio for various media formats, including music production, film, television, and gaming. The course emphasizes practical hands-on experience in studio setups, microphone techniques, sound effects creation, and post-production editing.

By the end of this course, students will have a strong foundation in both the technical and artistic aspects of digital audio production, preparing them for careers in music production, film sound design, and multimedia content creation.

COURSE LEARNING OUTCOME
Here are some suggested learning outcomes:

  • Technical Proficiency in Digital Audio Workstations (DAWs):

    • Students will demonstrate proficiency in using various DAWs (e.g., Pro Tools, Logic Pro, Ableton Live) for recording, editing, and mixing audio.

  • Understanding Sound Theory and Acoustics:

    • Students will explain the fundamental principles of sound, including acoustics, waveforms, frequency, amplitude, and how they relate to studio recording and sound design.

  • Recording Techniques:

    • Students will apply professional microphone placement, signal routing, and recording techniques for various types of audio (voice, instruments, and ambient sounds) in a studio setting.
COURSE OBJECTIVES

  • Master Digital Audio Workstations (DAWs):

    • Enable students to become proficient in using a variety of DAWs for recording, editing, and mixing audio, including advanced techniques such as automation, time-stretching, and pitch correction.

  • Develop Practical Sound Design Skills:

    • Teach students how to create and manipulate original sounds using digital synthesis, sampling, and effects processing, fostering creativity in the design of soundscapes for different media applications.

  • Equip Students with Studio Recording Techniques:

    • Provide students with the knowledge and hands-on experience required to set up and operate a professional recording studio, including microphone placement, signal flow, and effective recording practices.

Research Methods

 This Research Methods aims to impart knowledge and skills in scientificlly investigation issues in film and communication with. the aim of aariving at imperial conclusion. It aims at equipping the students with. ptractical stepwise approach of carrying independent reserch ralated to thier areas of interest. Such skils will include identifying reserchavle problem including orblematization, setting up objectives, reserch questions, reserch design, data correction, analysis and presentation