EAUR E-Learning

Brief description of aims and content

3. Target Audience

- Tourism and hospitality students

- Community tourism operators

- Frontline staff in tour agencies, hotels, and visitor centers

4. Module Aim

TO DEVELOP LEARNERS’ COMPETENCIES IN PLANNING, MANAGING, AND EVALUATING TOURISM OPERATIONS, WITH A FOCUS ON CUSTOMER SERVICE, SUSTAINABILITY, AND DESTINATION MANAGEMENT.

THIS MODULE WILL EQUIP YOU WITH THE KNOWLEDGE AND SKILLS TO OPERATE AND MANAGE BUSINESSES WITHIN THE TOURISM INDUSTRY. THE TOURISM OPERATIONS AND MANAGEMENT PROGRAM CULTIVATES SKILLED PROFESSIONALS WHO CAN DESIGN, MANAGE, AND MARKET EXCEPTIONAL TRAVEL EXPERIENCES.  THIS PROGRAM EQUIPS YOU WITH THE KNOWLEDGE AND EXPERTISE TO THRIVE IN THE DYNAMIC TOURISM INDUSTRY, FOCUSING ON PLANNING AND DELIVERING TOURS, COLLABORATION AND PARTNERSHIPS.

MARKETING AND SALES STRATEGIES: LEARN TO EFFECTIVELY PROMOTE TOURS THROUGH TARGETED MARKETING CHANNELS, CONVERT INQUIRIES INTO BOOKINGS, AND LEVERAGE DIGITAL TOOLS FOR SUCCESS AND OPERATIONAL EXCELLENCE: GAIN EXPERTISE IN MANAGING FINANCES, CUSTOMER SERVICE, LEGAL CONSIDERATIONS, AND UTILIZING TECHNOLOGY TO STREAMLINE TOUR OPERATIONS.

5. Learning Outcomes

By the end of this module, learners should be able to:

LO1. Explain the key concepts of tourism operations and management.

LO2. Identify different types of tourism operations and their functions.

LO3. Describe the roles of various players in the tourism industry.

LO4. Analyze the factors that contribute to successful tourism operations.

LO5. Develop and manage tourism products and services.

LO6. Apply marketing and sales strategies to promote tourism businesses.

LO7. Manage tourism operations effectively within a budget.

LO8. Prioritize and deliver exceptional customer service to tourists.

LO9. Identify and mitigate risks that could affect tourism businesses