This course introduces students to the principles and practices of sales and marketing within the tourism and hospitality industry. It focuses on how businesses attract, satisfy, and retain customers through effective marketing strategies and sales techniques. Learners will understand how to promote tourism products and services in a competitive market.
Objectives
- Understand the principles of marketing and sales in tourism and hospitality
- Identify customer needs and market trends
- Develop effective marketing strategies and promotional plans
- Apply sales techniques to attract and retain customers
- Use digital tools and platforms for marketing purposes
Learning Outcomes
- Analyze tourism and hospitality markets and customer behavior
- Design and implement marketing campaigns
- Demonstrate effective sales and communication skills
- Promote tourism products using traditional and digital channels
- Evaluate the success of marketing and sales strategies
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: LTHM 005
Credits: 15
Period: 4 Months
Pre-requisite: None
Level: 7
- Teacher: Dr Moses BAIKIRIZE