This course provides students with essential knowledge and skills in sales and marketing within the tourism and hospitality industry. It focuses on how businesses attract customers, promote services, and build strong relationships to ensure customer satisfaction and loyalty. Learners will explore both traditional and digital marketing approaches used in hotels, travel agencies, and tourism organizations.
Objectives
- Understand the role of sales and marketing in tourism and hospitality
- Identify target markets and customer needs
- Develop marketing and promotional strategies
- Apply effective sales techniques and communication skills
- Use digital platforms for marketing and customer engagement
Learning Outcomes
- Analyze customer behavior and market trends
- Design marketing plans for tourism and hospitality businesses
- Promote services using both traditional and digital methods
- Demonstrate effective selling and negotiation skills
- Evaluate the performance of marketing and sales strategies
Class Activities:
- Forum
- Image Checkin
- Class Chat
- Given Individual Assignment
Assessment Methods:
- Continuous Assement Test
- Mid Term Exam
- Final Exam
Academic Year 2025-2026
Course Code: BLTH 2401
Credits: 15
Period: 4 Months
Pre-requisite: None
Level: 7
Lecturer: UWAYO Pacifique
- Teacher: UWAYO Pacifique